AI innovation should be guided by the people it affects.

A responsible approach must, therefore, include them in the process of shaping new platforms, products, and experiences.

For when technological possibilities and market dynamics are balanced with a real understanding of people's needs, expectations, and values, it leads to innovations that are aligned, relevant, and in service of individual and collective flourishing.

Drawing on a proprietary human insight methodology that invites the public into the foresight and innovation process ('A Human Core’), Have A Nice Future helps organisations and their leaders innovate responsibly in pursuit of sustainable business value, positively contribute to culture and society, and build lasting trust through inclusion.