research
THINK PIECES
Sustainable Synthetics (2024/5)
A framework for responsible generative AI innovation in media
Reimagining AI Consumers (2024)
The case for inclusion
The State of Bias Management in LLMs (2024)
How does bias manifest across the generative AI supply chain & how can it be managed?
Sustainable Synthetics & Inoculated Minds (2023)
Towards media ecosystem resilience ahead of an imminent generative AI influx
Calculated Creativity (2021)
As AI gears up to create, how can culture maintain its ability to enrich?
Avatar Killed The Video Star (2021)
Avatar Segmentation
Game Your Own Adventure (2021)
How will immersive technologies change storytelling?
The Closest Fan (2021)
How emerging fan needs, expectations & behaviours can guide media & entertainment innovation
A Human Core (2019)
How to understand what people expect from emerging technologies and why this matters to the future of innovation
Beyond ‘Problems to Solve’ Innovation (2017)
The value of exploring and resolving tensions as a way of limiting the unintended consequences of innovation
Memories of the Future: Digital Anthropology in Advanced Markets (2017)
How exploring everyday life in advanced markets can help us anticipate the future & impact of emerging technologies in tangible ways
The Rise of the Obese Mind / Content Calories & Information Diets (2016/17)
Taking stock of digital overload and what we can learn from food culture to reign it in
STUDIES
Video Futures II - The Closest Fan (2022)
How can fan needs and expectations of emerging technologies (AI, VR, AR, the blockchain) guide entertainment innovation?
Reclaiming Our Screen/Life: Surviving The Hyperconnected Age (2019/20)
Taking responsibility for the impact of connectivity on people’s lives
Video Futures I - Beyond Streams & Screens (2019)
How are emerging technologies like AI, AR, VR and the blockchain changing how stories are created, distributed and consumed? How will this impact audiences & platforms?
AI-Augmented Lives: The Tension Between Freedom & Exposure (2018)
How will AI / ML manifest as agents in people’s everyday lives in the future? How can the tension between sharing data for benefits and the vulnerabilities this creates be resolved?
Affective Computing: Discovering Emotional Engines (2017)
What will it take to trust emotionally-aware machines with our data and decisions?
5G: Impressions of Connected Futures (2016)
What does the future hold for connectivity? What will it be expected to power in people’s lives?
Personal Data & Privacy: The People’s Perspective (2014/15)
What do people know, care about and do when sharing different types of personal data?